Bologna, November 11, 2010 – Datalogic S.p.A., a leader in the market of bar code readers, data collection mobile computers, RFID and vision systems, announced its strategic cooperation with renowned Chinese AIDC (Automatic Identification and Data Capture) leader, Fujian Newland Computer Co. Ltd (“Newland”), http://www.newlandcomputer.com/en/index.asp, at a press conference today in Beijing, China. This relationship aims to expand Datalogic’s global distribution network, support further steps into Asia and leverage the unique strengths of both companies in an effort to bring advanced AIDC technologies to customers in the region.
In 2010, Datalogic and Newland began to work together due to Newland’s commitment to technological innovation and leadership in the Greater China region. Both companies also share a similar global outlook, a cultural “hands-on” approach to the market and desire to grow through the development of products meeting the needs of customers in this region; factors which provide a strong foundation for the relationship. With strategic cooperation now in place, both companies will bring advanced AIDC technologies to the market.
“In the area of imaging technology, we share a common vision,” stated Mauro Sacchetto, CEO of Datalogic S.p.A., “Newland is a strong AIDC player in the area of integration and Datalogic is leading supplier of AIDC technologies. Together, we will combine these strengths and better serve our customers by developing next generation products featuring unique 2D decoding technologies.”
Through this cooperation, both Datalogic and Newland expect to better serve their customers with more application specific products and a deeper support network. Newland will also be able to promote selected Datalogic products in major projects and through its distribution network, which will be an outstanding addition to Datalogic’s already established network in the Greater China region. Additionally, both companies are beginning to collaborate on the development of specialized technologies and products which meet the needs of this region.