Datalogic Launches A New Global Advertising Campaign: "The Vision Is Yours"

Bologna, April 29, 2014 – Datalogic, S.p.A. (Borsa Italiana S.p.A.: DAL), a global leader in Automatic Data Capture and Industrial Automation markets, as well as a manufacturer of bar code readers, mobile computers for data collection, vision systems and laser marking systems, today announced its new global advertising campaign: "The Vision Is Yours". The campaign will appear in print and online; its public relations activities will be managed by the global Porter Novelli network, part of the Omnicom Group, Inc.

The campaign highlights Datalogic’s distinctive brand features and its innovative spirit, focusing on the advantages of having a reliable and efficient partner such as Datalogic. The “The Vision Is Yours” campaign features everyday people in relevant vertical markets (manufacturing, T&L, health care), addressing everyday workplace challenges. They are shown with their eyes closed, appearing peaceful as Datalogic competently handles the work done behind them without any hitches. Each key player, in the various versions of the campaign explains the work done daily and how it is possible to reorganise thousands of shelves in a few minutes, making sure that patients get the right dose of their medication with the utmost precision, select and assemble tires on a specific vehicle during the assembling phase and deliver millions of goods every day. All this is possible because Datalogic is taking care of every detail; and they can relax and know that even with their eyes closed the job will be done well.

Each element of the “The Vision Is Yours" campaign has been designed to convey the safety, precision and efficiency that each Datalogic technological solution offers in all sectors. 

Starting in April, the newly updated Datalogic website will prominently be featuring the campaign on its homepage. 

“Datalogic offers a wide range of products aimed at enhancing the efficiency and precision of the work done by professionals in various industries - retail, healthcare, manufacturing, T&L – every day. The new advertising campaign “The Vision Is Yours” summarises our main goal -- meeting our customer’s needs by providing them with exceptional service and expertise in the area of vision technology. Datalogic’s  state-of-the-art technology, allows you not only to read bar codes, but also to view, recognise and identify items and their defects,” says Valentina Volta, CEO of the Datalogic Business Development division and ADC EMEA VP Sales & Services.