Gian Paolo Fedrigo, CEO of the Industrial Automation division of Datalogic specialized in products and solutions for the Factory Automation and T&L industries – sees fast growing scope for automatic identification in these sectors going far beyond the bar code. As the advocate for data collection during the cornerstone CEO Vision session at the 11th edition of ID WORLD International Congress held in Frankfurt, Germany this month, Gian Paolo Fedrigo expanded on the opportunities significantly impacting business models in industrial automation. He focused on the challenges presented by today’s proliferation of data and the global performance that is expected for the automation sector with respect to material handling, traceability, inspection and detection. Datalogic Industrial Automation is a division of Datalogic Group and, along with Datalogic ADC, enhances business in all the company's markets, offering a comprehensive combined product portfolio ranging from industrial scanning and imaging solutions to hand-held and fixed scanners and from mobile computers and vision systems to integrated business solutions. “New levels of automation are necessary in order to reduce cost, increase productivity and be more competitive. This need crosses all industry sectors where Datalogic is present – from Transportation & Logistics to Manufacturing, and Retail to Automotive, as well as key verticals such as postal, where flexibility, economy of scale and value-added services drive demand for fully automated processes,” said Gian Paolo Fedrigo. “Today, Auto ID deployment demands data intelligence that goes much further than the bar code. Next generation cameras and vision systems, allowing advanced image capture, dimensioning for establishing weight and volume, as well as condition monitoring, all have a crucial role to play in ensuring goods arrive at the right time, in the right place, securely, efficiently and in the most cost effective way,” he added. He further stressed the benefits of automation processes in the T&L sector in particular, where players can leverage on the resulting broad portfolio of digital data for enhancing their services to maintain a competitive edge. These include added value for customer and single item profiling, optimized billing and streamlined payment processing end-to-end within the supply chain. The CEO Vision Panel provided an opportunity for ID WORLD delegates to challenge the thoughts and learn from the business strategies of four prominent leaders from the auto ID industry in the prime sectors of data collection, biometrics, cards and RFID. Datalogic’s participation added new dimensions for the future growth of the industry.