The German food retailer REWE invests in the purchase of 8500 Datalogic Elf PDA Units

Bologna – October 26, 2012 – Datalogic S.p.A. (Borsa Italiana S.p.A.: DAL), a global leader in Automatic Identification and total solutions provider of bar code readers, data collection mobile computers and vision systems, confirms its undisputed leadership in the retail sector, signing an agreement with REWE, one of the leading trading and travel and tourism companies in Europe.

When REWE identified the need to improve their mobile data communications throughout their various locations they selected the Datalogic Elf™ PDA.  The Elf PDA transmits information on items, prices, shelf replenishment and inventory automatically and in real-time with the REWE systems.

REWE Group is looking towards maximizing speed and optimizing store management in its branches by the end of the year, through the implementation of 8500 Elf PDA units, worth several Million Euro. The installation of these units allows to transmit data between the branches and the central information center of REWE via radio communication. By selecting the Datalogic Elf PDA, REWE has invested in a technological, ergonomic and sustainable solution.

“We are very proud that REWE, one of the biggest food retailers in Europe, has chosen Datalogic products as a solution for their communication needs.” stated Mauro Sacchetto, Datalogic Group CEO, “This successful business partnership will further consolidate our market leadership within the retail sector.”

The Datalogic Elf PDA , combines high speed with the latest mobile technology in an ergonomic design. The Elf is setting new standards with an optional model range including WLAN 802.111 a/b/g with CCX V4, 3.5G UMTS HSDPA, Imager, 3MP autofocus-camera, GPS, Datalogic’s patented Green Spot technology, Windows Mobile 6.5 and other features.