back Datalogic Brings Upscale Style, Technology and Ergonomic Design to the Retail POS Introducing the Heron HD3100 Linear Imager Bologna - February 25th, 2015 - Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets, and world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking equipment is proud to announce the availability of the Heron™ HD3100 linear imager. The Heron HD3100 scanner bridges the gap between man and machine while bringing unmatched elegance and the latest advance technology to the point-of-sale. The Heron scanner brings sophistication, class and style to the retail POS. It offers multiple opportunities to incorporate the retailer’s brand through customization. Options including multiple color changing lights, innovative ‘carbon-fiber’ or ‘silver’ designs that can be customized with logos, and polyphonic speakers for audio feedback offer retailers a wide variety of choices. By extending the brand experience to the final interaction at the POS, the Heron scanner helps reinforce the value retailers extend to their customers. “The Heron HD3100 linear imager is like no other scanner on the market giving retailers more than just a device to read bar codes.” states Giulio Berzuini, Vice President of EMEA Sales and General Manager of the Hand Held Scanning Business Unit for Datalogic ADC. “The Heron HD3100 imager builds upon the worldwide success of its predecessor with improved reading capabilities and new distinctive features that bring the POS checkout to a whole new level.” The Heron HD3100 reader comes with an autosensing stand that allows for the easy transition from handheld to presentation mode automatically. This imager also provides the patented Datalogic ‘Green Spot’ for good-read feedback, as well as functioning as an aiming tool. It has a drop resistance of 1.5m/5.0ft and IP40 particulate and sealant rating for robustness and durability. It is designed with state-of the art components and is available in multi-interface capabilities for POS applications. Retail, fashion and specialty POS stations will certainly step up their game and branding capabilities with the presence of the Heron HD3100 imager at the checkout.