Datalogic Gains Footing in the Far East - Datalogic S.p.A. announces strategic cooperation with Chinese AIDC Leader, Fujian Newland Computer Co., Ltd.

This relationship aims to expand Datalogic’s global distribution network, support further steps into Asia and leverage the unique strengths of both companies in an effort to bring advanced AIDC technologies to customers in the region.
FOR IMMEDIATE RELEASE Datalogic Gains Footing in the Far East Datalogic S.p.A. announces strategic cooperation with Chinese AIDC Leader, Fujian Newland Computer Co., Ltd. November 11, 2010 – Bologna, Italy – Datalogic S.p.A., a leader in the market of bar code readers, data collection mobile computers, RFID and vision systems, announced its strategic cooperation with renowned Chinese AIDC (Automatic Identification and Data Capture) leader, Fujian Newland Computer Co. Ltd (“Newland”), at a press conference today in Beijing, China. This relationship aims to expand Datalogic’s global distribution network, support further steps into Asia and leverage the unique strengths of both companies in an effort to bring advanced AIDC technologies to customers in the region. In 2010, Datalogic and Newland began to work together due to Newland’s commitment to technological innovation and leadership in the Greater China region. Both companies also share a similar global outlook, a cultural “hands-on” approach to the market and desire to grow through the development of products meeting the needs of customers in this region; factors which provide a strong foundation for the relationship. With strategic cooperation now in place, both companies will bring advanced AIDC technologies to the market. “In the area of imaging technology, we share a common vision,” stated Mauro Sacchetto, CEO of Datalogic S.p.A., “Newland is a strong AIDC player in the area of integration and Datalogic is leading supplier of AIDC technologies. Together, we will combine these strengths and better serve our customers by developing next generation products featuring unique 2D decoding technologies.” Through this cooperation, both Datalogic and Newland expect to better serve their customers with more application specific products and a deeper support network. Newland will also be able to promote selected Datalogic products in major projects and through its distribution network, which will be an outstanding addition to Datalogic’s already established network in the Greater China region. Additionally, both companies are beginning to collaborate on the development of specialized technologies and products which meet the needs of this region. With this announcement, Datalogic Scanning, a division of the Datalogic Group, is pleased to introduce its new Chinese website. To better serve our customers in China, the new website will enable users to surf product pages and special features easier than ever before in Simplified Chinese. The latest news, events and customer success stories from Datalogic Scanning will also be available in Simplified Chinese. To access the new website, visit www.scanning.datalogic.cn and change the language preference at the top of the page. About the Datalogic Group Datalogic Group is a world-class producer of bar code readers, data collection mobile computers, RFID and vision systems, offering innovative solutions for a comprehensive range of applications in the manufacturing, transportation & logistics and retail industries. Datalogic S.p.A. is quoted on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, and is headquartered in Lippo di Calderara di Reno (Bologna). It employs about 2,000 staff members worldwide, distributed in 30 countries across Europe, Asia, the United States and Oceania. The Group invests over 25 million Euro each year in Research and Development and has a large and growing portfolio of 890 patents across the world. In 2009, Confindustria presented Datalogic with the "Business Innovation Prize" Award in the Large Enterprise category, recognizing it as the enterprise that has skillfully expanded in Italy and worldwide through investments in innovation. For more news and information on Datalogic, please visit our website. About Datalogic Scanning Datalogic Scanning is the worldwide leader in fixed position retail scanning offering both in-counter and on-counter point-of-sale scanners and the best known provider of handheld scanners in EMEA, with the most complete line of general purpose and ruggedized handheld scanners in the world. A division of the Datalogic Group, Datalogic Scanning is headquartered in the US with a presence in over 120 countries. The company serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. All other brand and product names may be trademarks of their respective owners. For additional information about Datalogic Scanning products, please visit our website, email scanning@datalogic.com, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700. CONTACT: Moses Tam moses.tam@datalogic.com +1-541-302-4050