Datalogic Helps Improve Customer Loyalty for 7-Eleven Shoppers

Bologna – May 19th, 2015 Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets, and world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking equipment, is proud to announce that the QuickScan™ Lite QW2100 handheld scanner was selected by the Philippine Seven Corporation, the 7-Eleven regional affiliate, for use in approximately 1,300 7-Eleven stores throughout the Philippines. The QuickScan devices will be used to enhance the loyalty program that provides reward points redemption and promotional discounts at the checkout.

7-Eleven is one of the largest chains of convenience stores worldwide and, in the Philippines, it is the market leader with a 60% market share. The loyalty program, called “Every Day! Rewards”, is implemented on an App created by 7-Eleven and offers members special deals and discounts directly to their smartphones. Shoppers can use their smartphones to retrieve their rewards instantly at the checkout.  In order to implement the enhanced loyalty program a device was needed that was able to read bar codes on phone screens quickly to allow customers to get through checkout at a fast pace.

Philippine Seven Corporation turned to AutoID Philippines Inc., a Datalogic Certified Business Partner, for a technology solution. AutoID Philippines suggested the QuickScan Lite QW2100 imager for its proven performance reading on all types of mobile devices and smartphones with various backlight settings, screen pixel resolutions and scanning angles.

The small, lightweight and ergonomic QuickScan imager is comfortable to use and allows operators to acquire even particularly long bar codes. The device is a great entry-level solution for automatic data collection, providing excellent performance for any application using linear bar codes. The QuickScan QW2100 imager’s wide scanning angle can also read longer codes without moving the product as its thin and long scan line is very similar to that of a laser scanner. 

“Today most shoppers have a mobile device that is a fixture wherever they go. It is the ideal platform for communicating and sustaining customer loyalty, comments Giulio Berzuini, Vice President of EMEA Sales and General Manager of the Hand Held Scanning Business Unit for Datalogic. “Unlike retailers that use traditional cards, 7-Eleven has chosen to listen to their customers and give them a loyalty platform that works with their lifestyle. We are happy that the QuickScan is part of their solution.”

The QuickScan QW2100 imager has been so successful it has become the standard for 7-Eleven checkout systems in the Philippines. The QuickScan imager will be used in 500 more stores that the company plans to open in the Philippines in the near future.