back Datalogic presents Joya at Wincor World 2009 At Paderborn in Germany, Datalogic Mobile EBS presents Joya, the pod turning self-shopping into a pleasant, convenient and interactive experience. Wincor World is the annual tradeshow for Banking and Retail, held at Wincor Nixdorf’s German headquarter. Padernborn, 20-22nd January 2009 - Datalogic, the leader in Europe and the third largest producer worldwide of barcode readers, data collection mobile computers and RFID systems, is Platinum Partner at Wincor World 2009, the important event dedicated to banking and retail IT solutions with Joya, the newest member of the Group. Datalogic Mobile EBS, specializing in Self-Shopping and Consumer Relationship Technology solutions for the retail market, is taking to Wincor World 2009 the new pod Joya; a privileged tool of the Shopevolution system, Joya is an advanced version of the pod that has made shopping faster and more convenient by allowing customers to scan purchased items themselves. An attractive and versatile tool, it provides immediate answers to real individual needs, such as information on the characteristics of products, on their nutritional content, on promotions and discounts, individual prices and the running total. But Joya is also an effective tool for Proximity Marketing and exceptional at helping retailers communicate with their customers thanks to multimedia information on promotions and discounts, with music and videos contributing to a fascinating shopping experience. Besides Datalogic Mobile EBS, Wincor World 2009 will host both Datalogic Mobile, a global player in the Rugged Mobile Computers market offering a full range of products dedicated to the main target application fields of warehousing solutions, field-force automation and in-store data collection, as well as Datalogic Scanning, a recognized worldwide leader in high-performance retail point-of-sale scanners and handheld scanners, boasting over 4000 scanners in place worldwide.