back Datalogic unveils Shopevolution 6.0 to the world, providing an even more consumer-centered self-shopping solution J & J … Joya & Java Datalogic’s new strategy is to support retailers, increase revenues and reduce TCO May, 2010: now retailers all over the world can rely on the new self-shopping solution to increase their customers' revenues and reduce TCO (Total Cost of Ownership). There are two different models of Joya, the Datalogic pod that has been installed in the biggest retailer chains since its launch 2 years ago: There are two different models of Joya, the Datalogic pod that has been installed in the biggest retailer chains since its launch 2 years ago: Joya+ is for more discerning guest, it includes a powerful multimedia processor, colour touch screen, interchangeable covers and Bluetooth technology; Joya Base (Joya+ without touch screen and Bluetooth technology) offers a very competitive price. The Self-shopping software application was completely redesigned and developed on the basis of the newest and fastest Java architecture (supporting not only Windows but also other operation systems like Linux, etc). This application is completely database independent (it supports MySQL, Oracle and SQL Server), multi-language and easily integrated with any front-office and loyalty system. Modular self-shopping software architecture is available for both local and international partners (POS vendors, ISV, and software house) who want to develop new features that enrich it with typical characteristics of the targeted market. This gives you an immediate benefit from the point of view of cost efficiency, shorter personalization and development time, simplicity and presence in every country. This marks yet another success for Datalogic, helping solidifying its leadership in this field, with installations in over 350 stores, including Italy (Coop, Conad, Auchan, Esselunga, Lombardini, Finiper, and E.Leclerc Conad), France (Groupe Casino, ATAC, and Carrefour), and Belgium (Delhaize Group and Carrefour). This further demonstrates the importance of understanding the market and consumers, as well as a powerful trend toward innovation, for constant and ongoing growth.