Delhaize Group tests Red Market, the 100% self-scanning Shopevolution low-cost supermarket

The Delhaize Group has selected a new concept store, and will partner with Shopevolution to better satisfy the needs of its customers. RedMarket, the low-cost store by Delhaize, has chosen to adopt self-scanning exclusively in the lanes of its supermarket.

Gembloux, 22 January 2009 - Delhaize is launching Red Market concept store, a new store covering 2,000 m² and offering more than 5,000 products. Designed to respond to customer expectations (open from 7 in the morning, including Sunday morning), the store guarantees the lowest prices on the market, quick checkout, and excellent service.

Red Market is developing customer relations: the store will offer shoppers strictly self-scanning service, with 250 Datalogic Shopevolution terminals available to customers, for a pleasant, practical, and quick shopping experience.

This further strengthens Datalogic™, a leading company in the area of bar code readers and self-shopping solutions. With the innovation introduced by Red Market, the Shopevolution™ market is expanding and looking forward.

"The concept store aims to satisfy the current needs of its customers" explained Luigi Frison, Marketing Manager for Datalogic Mobile EBS. "Customers increasingly appreciate solutions that save them time and guarantee a mindful shopping experience. Red Market ensures both of these, along with other advantages."

Red Market makes things easy, simple, and quick, and also offers permanent low prices, discounts, and promotions without the need to carry a loyalty card. It offers all this while still maintaining the quality and professionalism that has always distinguished sales points in the chain.

The unique and innovative Shopevolution experience is a new way to stand out from the competition in the surrounding area: all consumers will use Shopevolution terminals for their purchases, and can select the products they want from the shelves and put them directly into their shopping bags. At the cash register, they simply turn in the terminal and pay.

That's why it's "quick at the register", a fast single queue comparable to check-in at the airport.

This new solution bolsters the current collaboration with the Delhaize Group, which boasts nearly 80 points of sale using Shopevolution. What's more, the choice by Delhaize to turn to Datalogic also for this new project, which it calls a "petit laboratoire d'innovations", both highlights and increases the confidence placed in the service.

It's yet another success for Datalogic, helping solidify the leadership position it has carved out for itself in Italy (Coop, Conad, Carrefour, Auchan, Esselunga, Lombardini, Despar, Finiper, E.Leclerc and Famila), France (Groupe Casino and ATAC), and Belgium (Delhaize Group and Carrefour)! And with Red Market, a new market has opened for Shopevolution: different sales floors, different goals for the clientele/customers, and new applications for Shopevolution.