Groupe Casino is going shopping with Joya at La Foux in Saint Tropez

Casino GĂ©ant has decided to install Joya in its La Foux shopping centre in Saint Tropez. This confirms Datalogic's leadership in the Self-Shopping arena in France yet again, thanks in particular to a powerful synergy with Groupe Casino.

In October 2008, Datalogic acquired a particularly advantageous showcase in the heart of the Côte d'Azur. Datalogic is a global leader in barcode readers and self-shopping solutions, further strengthening an already solid partnership between Groupe Casino and Shopevolution™, a self-shopping solution designed for retail that aims to increase customer satisfaction.

Joya™, the exclusive new pod from Datalogic, transforms shopping into an entertaining and informative event by using multimedia content about promotions and sales, with clips and music that put the customer at the centre of a unique and personalized shopping experience. The solution uses cutting-edge technology and advanced performance to craft the perception of a high level of service that will make purchases increasingly easy and enjoyable, reducing wait times at the checkout.

"The continuing and growing success of Scan Express, as evidenced by the more than 90 stores equipped with the service, reinforces the partnership between Groupe Casino and Datalogic," explains Luigi Frison, Marketing Manager for Datalogic Mobile EBS. "This helps Datalogic continue to assert the leadership position it has achieved thanks to Shopevolution, with more than 300 points of sale installed in Italy, France, and Belgium."

But there are many innovations at La Foux. Joya is not found solely to the hypermarket: it is also featured in the DIY section of the shopping centre, "Bric Hôme". For the first time, the Shopevolution system is also available along the aisles in a new retail sector. Thanks to a personal loyalty card that can monitor buying habits, customers can get information about the products and promotions that interest them the most, such as a list of the products they usually buy, all sent directly to Joya. It all makes for an increasingly pleasant shopping experience.

An effective proximity marketing tool and a formidable advertising medium, Joya further expands on the power of this function through the new dispenser concept that promotes the multimedia communications offered by Joya to every customer who enters the supermarket.