REWE chooses Datalogic’s Elf PDA for their communication needs - food retailer invests in the Purchase of 8500 Datalogic Elf PDA Units

Bologna, Italy – October 26, 2012 – When REWE identified the need to improve their mobile data communications throughout their various locations; they turned to the Datalogic Elf™ PDA.  The Elf PDA transmits information on items, prices, shelf replenishment and inventory automatically and in real-time with the REWE systems.


The REWE Group looks towards maximizing speed and optimizing the store management in its branches by the end of the year through the implementation of the 8500 Elf PDA units, worth several Million Euro.  The initial installation of these units is transmitting various amounts of data between the branches and the central information center of REWE via radio communications.  By choosing the Datalogic Elf PDA, REWE has invested in a technological, ergonomic and sustainable solution.


“We are very proud that REWE, one of the biggest food retailers in Europe, has chosen Datalogic products as their solution for their communication needs.” stated Bill Parnell, President and CEO of Datalogic ADC, “This successful endeavor will further solidify our market leadership role within the retail sector.”


The Elf PDA from Datalogic ADC, combines high speed with the latest mobile technology in an ergonomic design.   The Elf is setting new standards through optional model offerings include WLAN 802.111 a/b/g with CCX V4, 3.5G UMTS HSDPA, Imager, 3MP autofocus-camera, GPS, Datalogic’s patented Green Spot technology, Windows Mobile 6.5 and other features. When faced with scan-intensive applications, the Elf PDA can easily be turned into a pistol grip device.