Auto ID Resellers Select Datalogic Scanning’s Magellan 1100i Imager as a 'Best Channel Product'

FOR IMMEDIATE RELEASE Auto ID Resellers Select Datalogic Scanning’s Magellan 1100i Imager as a ‘Best Channel Product’ Eugene, OR USA August 20, 2010 – Datalogic Scanning is pleased to announce the Magellan™1100i on-counter presentation scanner has been selected as one of the best bar code scanners in the Auto ID industry by Business Solutions magazine’s ‘Best Channel Products' of 2010 and the reseller community. Over 1,400 active VAR subscribers of Business Solutions magazine participated in this year’s survey and the results were published in the August issue as an educational tool to highlight top products in the IT industry. Datalogic Scanning, who has been recognized in the past for the PowerScan™ PM8300 industrial handheld scanner and the Magellan™ 8500 fixed retail scanner, was selected again as a channel favorite for the Magellan 1100i scanner in the category of “Point of Sale Hardware” and subcategory “Bar Code Scanners”. Datalogic Scanning greatly appreciates the VAR community continuing to embrace its products as the best in the industry. Upon hearing the results of the survey, Bill Parnell, President and CEO of Datalogic Scanning, stated, “Being selected by our customers, who are on the ‘front line’ of the Auto ID industry, for the quality and value of our products is an honor, especially during these challenging times. Performance, quality and value are the true essence of the Datalogic Scanning brand and our successive presence in this survey reflects the trust resellers have in our products.” Resellers noted in the survey that they particularly appreciate the Magellan 1100i scanner’s richness of features and functionality. For example, it features Datalogic’s patented Illumix™ Intelligent Illumination Technology and 2D reading capabilities, which allow the scanner to read bar codes from mobile devices with excellent performance. One VAR in particular commented on this capability in the survey: “I am working on a large restaurant opportunity with the Magellan 1100i for a mobile coupon application. The Magellan 1100i is a great fit.” The Magellan 1100i presentation scanner is also well respected by the VAR community for its ease of integration into new or existing POS systems. About Datalogic Scanning Datalogic Scanning is the worldwide leader in fixed position retail scanning offering both in-counter and on-counter point-of-sale scanners and the best known provider of handheld scanners in EMEA, with the most complete line of general purpose and ruggedized handheld scanners in the world. A division of the Datalogic Group, Datalogic Scanning is headquartered in the US with a presence in over 120 countries. The company serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Magellan and PowerScan are registered trademarks of Datalogic Scanning, Inc. in many countries, including the U.S.A. and the E.U. Illumix is a trademark of Datalogic Scanning, Inc. All other brand and product names may be trademarks of their respective owners. For additional information about Datalogic Scanning products, please visit, email, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700. CONTACT: Lauren Lundy +1-541-302-2095 ###