Datalogic Deploys Salesforce CRM to Deliver Game-Changing Sales and Customer Service

Bologna, Italy - March 31, 2011 - Datalogic Mobile and Datalogic Scanning, the two Datalogic Group divisions that focus on the Automatic Data Capture Market, have announced the deployment of Salesforce CRM to their offices worldwide.


Datalogic has started implementing its customized version of the Sales Cloud from, allowing its offices and field personnel to be linked into a unified global CRM system that promises to improve sales force effectiveness while delivering superior customer service and providing powerful lead generation.


"The Sales Cloud enables the entire Datalogic team to be much more connected with our customers and will radically improve our responsiveness as we fully deploy its capabilities over the coming months", says Bill Parnell, CEO of Datalogic Mobile and Datalogic Scanning.


The platform gives Datalogic the only proven enterprise platform for building and running business applications in the cloud. Datalogic's contact history, event and activity logs, tech support cases, marketing campaigns, and sales opportunity records have all been customized for its global enterprise to keep every department and employee working at peak efficiency. In 2011, Datalogic plans to expand CRM user groups, integrate with Datalogic's existing ERP system, and other exciting developments.