Datalogic Introduces Newest High Performance POS Scanner at FMI/Marketechnics Tradeshow

Datalogic Introduces Newest High Performance POS Scanner at FMI/Marketechnics Tradeshow Magellan 8400 High-Performance Scanner Breaks New Ground in Performance, Reliability, and Value Eugene, Oregon, May 1, 2007 – Datalogic Scanning Inc., a global leader in data-capture technology, products, and services, announces the debut of the Magellan® 8400 bi-optic point-of-sale (POS) scanner at the FMI/Marketechnics® tradeshow in Chicago on May 6-8 in Booth #825. “The new Magellan 8400 scanner breaks all our previous records of performance, reliability and value for this class of high performance scanners,” said Dave Sullivan, Sr. Vice President of Global Sales, Marketing and Service. “Not only does it offer Datalogic’s newest bi-optic technology, which increases performance, it also offers outstanding value. The Magellan 8400 inherits the Magellan family’s renowned quality and reliability.” “The Magellan 8400 model is the best performing five-sided POS scanner available today, improving operational efficiency by achieving outstanding first-pass-read rates,” said Matt Schler, General Manager Retail Fixed Scanning at Datalogic Scanning. “It represents the next step in value and checkout productivity from the Magellan family and Datalogic.” The Magellan 8400 scanner features Datalogic’s patented All-Weighs® platter and optional integrated EAS (Checkpoint® or Sensormatic®) for supermarkets, hypermarkets, mass merchandisers, and wholesale clubs. A significant reduction in part count improves reliability and streamlines modular component servicing. For the second year in a row Datalogic Scanning (formerly PSC), known for the Magellan family of products, is the leader in total global shipments of stationary bar code scanners for the retail point-of-sale market according to the Venture Development Corporation (VDC). About Datalogic Scanning, Inc. Datalogic Scanning, Inc., part of the Datalogic Group, is the recognized #1 worldwide leader in high-performance fixed position retail point-of-sale scanners and the #2 global market leader with the most complete line of general purpose and ruggedized handheld scanners in the industry. Offering a broad array of technology, products, and services in the retail automation and automated data-capture market, Datalogic Scanning supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. With a presence in over 120 countries, the headquarters, primary development, marketing, and manufacturing facilities for Datalogic Scanning, Inc. are located in Eugene, Oregon, while sales and service offices are located throughout the Americas, Europe, and Asia-Pacific. Magellan is a registered trademark of Datalogic Scanning, Inc. Datalogic is a registered trademark of Datalogic S.p.A. in many countries and the Datalogic logo is a trademark of Datalogic S.p.A. All other brand and product names may be trademarks of their respective owners. For additional information concerning Datalogic Scanning products, please send an email to, visit, call toll-free: 1-800-695-5700, or International: 1-541-683-5700. Media Contact: Matt Schler General Manager Retail Fixed Scanning 541-683-5700. ###