Datalogic on display at Palazzo Strozzi next to masterpieces of the Renaissance for an innovative experience of interaction with the exhibition "Beauty and Money. Bankers, Botticelli and the burning of the vanities "

Florence - The art and the history of the banking system combined with modernity and innovation represented by Datalogic. It is possible to find all this at the exhibition "Money and Beauty. Bankers, Botticelli and the Bonfire of the Vanities ", held in Florence, Palazzo Strozzi, from 17 September 2011 to 22 January 2012, where masterpieces by Botticelli, Beato Angelico and other great Renaissance artists, illustrate how the flowering of the modern banking system was going on in parallel to the richest artistic season of the Western world.

Datalogic, a world-class producer of bar code readers, data collection mobile computer, RFID and vision systems, has been selected as a technology partner of the exhibition, contributing to the development of an application that allows visitors to interact personally with the story of the invention of the modern banking system and the economic progress which generated from it.

The Datalogic Magellan 1100i presentation scanner is the main player of a particular interactive game that helps visitors to reconstruct the European life style and the economy from the Middle Ages to the Renaissance. Thanks to Datalogic, visitors will be entering the lives of families who virtually took control of the system, and experiencing firsthand the difficulties, fears and the ways in which the bankers of the time made their investments, starting the banking system that still characterizes our economy.

“Instead of telling about money and bankers in pictures, objects and labels” states James Bradburne, Director of Fondazione Palazzo Strozzi, “we decided to create a different way for visitors to understand how bankers made money in the Renaissance and this involved bar code scanners and an interactive computer game that takes the visitors through all the stages of making money.”

The interactive game called “Follow your Florins” consists in investing a virtual 1000 florins through a system that simulates the economic trends of the time. Using the bar code printed on the ticket and the Datalogic scanners at the different interactive stations, it is possible to track and combine the results of investments to individual visitors, who will find out, at the end of the game, how much the investments have yielded!

For further information about the exhibition:
“Beauty and Money. Bankers, Botticelli and the burning of the vanities”
Florence - Palazzo Strozzi, from September 17, 2011 to January 22, 2012