Datalogic Scanning Announces Joint Marketing Agreement with RocketBux

FOR IMMEDIATE RELEASE Datalogic Scanning Announces Joint Marketing Agreement with RocketBux Eugene, Oregon USA May 11, 2010 – Continuing to leverage the rapidly expanding mobile commerce and marketing trends in retail, Datalogic Scanning is pleased to announce its joint marketing agreement with RocketBux, a white label mobile marketing services provider. With over 2.4 billion active users worldwide and 10 times as many consumer access points as the wired internet, the mobile marketing industry is positioned for unprecedented growth. These statistics are not lost on retailers, payment processors or loyalty companies who are eagerly adopting services to take full advantage of this new, high-growth channel. Datalogic Scanning and RocketBux began working together in 2008 by deploying several mobile commerce pilot programs utilizing Datalogic’s new imaging-based POS bar code scanners and RocketBux’s leading suite of mobile commerce tools, which includes bar codes that are generated by mobile phones. Datalogic Scanning selected RocketBux because their solutions are simple to use and require no special downloads or applications. RocketBux’s bar coded products work extremely well with Datalogic’s exclusive Illumix™ Intelligent Illumination Technology, which enables retailers to quickly and easily read bar codes from mobile phones without any cashier or user intervention at the POS. They also use superior, patented bar code optimization technology with either 1D or 2D codes. Both companies agree these features are necessary to achieve the broadest adoption rate among consumers. “We are very pleased to expand our relationship with RocketBux,” said Datalogic Scanning’s President and CEO, Bill Parnell. “Their mobile commerce expertise combined with our renowned data collection devices are a tremendous asset for our customers interested in mobile commerce technology.” According to Walt Granville, VP of Sales for RocketBux, “Datalogic’s broad imaging product line and vast experience within the auto ID space has really helped us refine our portfolio of mobile solutions.” FMI 2010 marked the official kickoff of the partnership between Datalogic Scanning and RocketBux. Representatives from RocketBux demonstrated their unique mobile marketing products at Datalogic Scanning’s booth and, in conjunction, Datalogic featured a preview of the world’s first single plane scanners with imaging technology, the Magellan™ 3200 VSi and 3300 HSi, as well as the Magellan™ 1100i imaging-based presentation scanner. About Datalogic Scanning Datalogic Scanning is the worldwide leader in fixed position retail scanning offering both in-counter and on-counter point-of-sale scanners and the best known provider of handheld scanners in EMEA, with the most complete line of general purpose and ruggedized handheld scanners in the world. A division of the Datalogic Group, Datalogic Scanning is headquartered in the US with a presence in over 120 countries. The company serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Magellan is a registered trademark of Datalogic Scanning, Inc. in many countries, including the U.S.A. and the E.U. Illumix is a trademark of Datalogic Scanning, Inc. All other brand and product names may be trademarks of their respective owners. For additional information about Datalogic Scanning products, please visit our web site, email, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700. CONTACT: Lauren Lundy +1-541-302-2095 About RocketBux RocketBux is a white label mobile services provider of technology that bridges the gap between a consumer’s mobile device and the point of sale. RocketBux delivers various mobile solutions including mobile payments, mobile couponing and mobile wallets to retailers, card associations, issuers, processors and loyalty service providers in order to maximize their principle objective of creating incremental sales transactions. RocketBux is based in Bend, Oregon with offices in Palo Alto, CA, Richmond, VA and Eugene, OR. For Additional information about RocketBux visit or contact Walt Granville, Partner & VP of Sales 804.690.3655 ###