Datalogic Scanning Introduces Breakthrough High-Performance POS Scanner - Advanced technologies cracked the code for providing increased power and performance while decreasing total cost of ownership (TCO) and environmental impact

NEWS RELEASE Datalogic Scanning Introduces Breakthrough High-Performance POS Scanner Advanced technologies cracked the code for providing increased power and performance while decreasing total cost of ownership (TCO) and environmental impact. Eugene, Oregon, August 20, 2007 – Datalogic Scanning Inc., the confirmed global leader in fixed position scanners, announces the newest addition to the rMagellan® family of high performance point-of-sale (POS) bar code scanners. The Magellan® 8400 scannerpacks powerful value with its exclusive bar-code reader technology and compact, economical scan engine design. New Compact, Economical Sealed Scan Engine The scan engine’s advanced green design uses a single motor that easily exceeds the performance of other scanners. To further reduce maintenance requirementhe Magellan 8400 scanner features lower speeds, fewer components and reduced power consumption. The sealed scan engine also provides betterprotection from dust, debris and liquids, protecting the retailers’ investment. Smaller Environment Footprint - Reduced Energy Consumption The Magellan® 8400/8300 scanners consume a miniscule average of 7 watts of power. This lower energy consumption can provide up to 77% lower energy costs than other manufacturers, increasing customer profits and commitment to a cleaner environment. OmegaTek™ Productivity Technology The Magellan® scanner line’s exclusive OmegaTek™ Productivity Technology is based upon Datalogic’s special signal processing chip – designed to more accurately read bar code labels. OmegaTek™ renders hard-to-read labels by “stitching” label segments, filling in gaps, and reconstructing the entire content of the label. High-volume retailers can realize increased profits due to more effective scanning of poorly printed bar codes and “hard-to-read” labels. “We are very satisfied with the new Magellan® 8300 scanner. Our POS quality has improved with this product: the quickness and reading reliability of the Magellan 8300 will improve our cash flow, resulting in a reduction in queue times, thereby increasing our customer satisfaction,” said Katia Lucchesi, Data Processing System Manager for Coop Estense, Italy. “The Magellan® 8400 bi-optic scanner delivers best-in-class value - hands down. Most importantly, our high-volume checkout customers will benefit as usual from the Magellan family’s renowned quality and reliability, which is the result of 35 years of experience in thbar-code scanning industry,” said Dave Sullivan, Senior Vice President of Sales, Services, and Marketing at Datalogic Scanning. “The 8400 will positively impact business for supermarkets, hypermarkets, mass merchandisers, and wholesale clubs.” The Datalogic Scanning Magellan® 8400 High-Performance scanner: • Fetures the patented All-Weighs® scale platter • Includes 360-degree scanning technology, the best 5-sided performance available today • Utilizes second-generation FirstStrike decoding software • Reduces energy consumption • Boasts an integrated data capture solution design with optional EAS (Electronic Article Surveillance) deactivation (either Checkpoint® or Sensormatic®) • Enables decreased failure points due to significant reduction in part count Facts about the Datalogic Scanning Magellan family of POS Scanners: • A Datalogic bar code scanner is installed every 36 seconds. • Over half a million Magellan scanners have been installed since 2003. • Over 3,500 customers have chosen the Magellan brand. • Pathmark, a retailer with 144 stores in the northeast, obtained a competitive edge using Magellan scanners. For additional information about Datalogic Scanning products, please visit, email, or call +1-800-695-5700 (toll free in the USA only) or +1-541-683-5700. About Datalogic Scanning, Inc. Headquartered in Eugene, Oregon, Datalogic Scanning, Inc. is the recognized #1 worldwide leader in high-performance fixed position retail point-of-sale scanners and the #2 global market leader with the most complete line of general purpose and ruggedized handheld scanners. Datalogic Scanning, a division of the Datalogic Group, serves multiple industriethroughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors with a presence in over 120 countries. CONTACT: Marilyn Junkins at +1-541-302-2131