Press Releases

Press Releases

Press Releases

Datalogic teams with Digimarc to dramatically improve checkout scanning speed

January 14, 2014 Eugene OR, USA –Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets and producer of bar code readers, is proud to announce an exciting collaboration with Digimarc Corporation (NASDAQ: DMRC). Datalogic has enabled its new Magellan™ 9800i multi-plane imaging scanner to detect and process Digimarc Barcodes. The fully integrated solution will significantly reduce checkout times for retailers, boosting the average number of items scanned per minute. This faster scanning improves margins for retailers and reduces checkout wait time for consumers. The companies will demonstrate their new technologies, including the newly unveiled Digimarc Barcode  at the National Retail Federation’s Annual Convention and EXPO (Retail’s BIG Show) 2014.

“We have found a great partner in Datalogic to bring a state-of-the-art point of sale solution to retailers,” said Ed Knudson, Executive Vice President, Sales and Marketing at Digimarc. “So much time can be saved when traditional bar codes are augmented with Digimarc Barcodes. In fact, our tests with professional checkers have shown checkout scanning time can easily be cut by as much as 50 percent.”

Digimarc Barcodes contain the same GTIN data currently carried in the product’s UPC code. The data is invisibly repeated multiple times over the entire package. This means that checkout clerks, as well as shoppers using self-checkout, can quickly scan items without having to find and position the bar code toward the camera, resulting in shorter lines for consumers and cost savings for retailers.

“Just as the UPC changed the face of retail when it was introduced almost 50 years ago, Digimarc Barcodes will have a similar impact,” said Matt Schler, General Manager of Fixed Retail Scanning, Datalogic. “We’re thrilled to be partnering with Digimarc to introduce this new, innovative technology to retailers.”

The new Magellan 9800i scanner is the world’s first bar code scanner driven completely by high performance digital imaging, resulting in the ability to increase checkout performance. It is offered in a full range of in-counter scanners and scanner/scales with high reliability designed to provide maximum throughput.

Be sure to visit Datalogic’s booth 3545 at NRF to witness this dynamic technology in practice.

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc’s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.