Global ID Experts Learn from Datalogic Scanning at ID WORLD 2010 Abu Dhabi

FOR IMMEDIATE RELEASE Global ID Experts Learn from Datalogic Scanning at ID WORLD 2010 Abu Dhabi Abu Dhabi, United Arab Emirates May 5, 2010 – ID WORLD 2010, the annual EMEA Summit for security and mobility, was the keystone event to attend for networking with experts in automatic identification and wireless technologies. During the two day conference on May 3rd and 4th in Abu Dhabi, attendees had the opportunity to learn about the latest developments, tested strategies and best practices from over 400 global leaders, such as world-class bar code scanner manufacturer, Datalogic Scanning. Included this year during the conference was the Inaugural Postal Innovation Conference, the world's first progressive high-end technology congress for the Postal and Express Shipping industry. Datalogic Scanning was a proud sponsor of the event, which featured education sessions on the most advanced technologies relevant to the postal services industry. Topics covered during the session included identification strategies, express logistics, service measurement, global mobility and more. Datalogic Scanning exhibited at ID WORLD 2010 as an expert in postal services, representing the latest bar code scanning technology with creative scanning solutions in line with the conference’s global and regional focus. Datalogic presented scanning solutions to an audience composed of the most important and high profile players of the ID community at a global industry, end-user and government level. During the conference, Datalogic Scanning’s President and CEO, Bill Parnell, was invited to participate for the second time as the bar code scanning technology expert at the CEO Vision panel, ID Technology Outlook. This session offered a visionary approach of the AIDC industry as the prestigious panel explained new technology trends from different cornerstones of the industry such as biometrics, smart cards, near field communications, and, of course, bar code scanning. When asked about the future of bar code scanning, Parnell stated, “Bar code technology is thriving and prevalent in all industry sectors and seen in every walk of life with 50 billion bar codes used each year." Datalogic Scanning’s Vice President of Sales and Marketing in EMEA, Giulio Berzuini was also asked to speak at the conference during the "Improving the Passenger Experience" session for the airport industry. Berzuini shared how Datalogic Scanning products are applied for security and customer service enhancements at the Bologna Guglielmo Marconi Airport, which is now the third most important international airport in Italy. “The application designed by Datalogic Scanning enables operators to check if people accessing the security area are authorized. This involves reading the PDF code on the boarding pass with a Datalogic bar code reader as well as verifying airport employees and suppliers through their badge,” Berzuini commented. “This system provides an additional element of security, allows the airport to track peoples’ position inside the airport and also creates a smooth flow of passengers queued at the security gate or when the airport is crowded.” About Datalogic Scanning Datalogic Scanning is the worldwide leader in fixed position retail scanning offering both in-counter and on-counter point-of-sale scanners and the best known provider of handheld scanners in EMEA, with the most complete line of general purpose and ruggedized handheld scanners in the world. A division of the Datalogic Group, Datalogic Scanning is headquartered in the US with a presence in over 120 countries. The company serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. For additional information about Datalogic Scanning products, please visit our web site, email, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700. CONTACT: Lauren Lundy +1-541-302-2095 ###