Solbiate, November 29, 2012 - Tigros, a large supermarket chain in Northern Italy, chooses Datalogic’s Shopevolution™ 6.0 middleware and the Joya™ A pod to develop its SpesaSelf self-scanning service. Customers adopted this new solution enthusiastically, which provides a service that makes shopping fast, easy and fun.
Consumers become more demanding every day, as they have less time to dedicate to shopping. Retailers are constantly searching for new alternatives to satisfy these needs in order to improve customer retention, acquire new ones and guide them intelligently in their purchases using push & pull marketing.
Shopevolution 6.0 technology and the Joya pod, together with fidelity cards, represent one of the most effective shopping solutions available on the market, thanks to digital signage and the possibility these items give the retailer to get to know the customer in depth. This allows the retailer to anticipate customers’ needs in order to propose personalized offers.
Datalogic also presented two new features that make shopping even easier.
The “Quantity” button now appears on the screen every time an item is read. The customer uses this button to add or remove pieces of the same item to the shopping list without having to read the item over and over again.
This new feature also makes the retailer’s job easier because there is no longer the need to manage special multipack codes. The screen showing the “Quantity” button appears when an item that foresees multiple packages is read, such as water bottles.
- “Pick up, point and shoot, and go” is the Tigros SpesaSelf service slogan in which Datalogic has added yet another advantage for customers: Datalogic’s patented Green Spot technology. A green spot appears on the code every time it is read, guaranteeing correct reading. This visual feature is also ideal in noisy environments where it is difficult to hear the good read confirmation beep.
After each read, the customer can then put the item in the shopping bag and, when done shopping, go directly to the checkout counter for fast payment without having to wait in line.
Luigi Frison, the Senior Group manager EMEA, Datalogic Solutions, commented: “Datalogic’s self-scanning solution used in Tigros stores confirms that it is one of the most efficient and effective touch points around. It involves the consumer in a fun and appealing shopping experience, increasing the consumer’s fidelity to the store.”
Datalogic’s solution using Shopevolution technology and the Joya pod, have reached the objective of bringing innovation to retailers and consumers, providing large advantages for all, thanks to over 10 years of experience and know-how in self-scanning. This continues to reaffirm Datalogic’s success and its leadership in the self-scanning market with installations at over 400 stores in several countries, such as Italy (Coop, Conad, Auchan, Esselunga, Finiper, E.Leclerc Conad, Iperal, Famila, Bennet, Tigros), France (Groupe Casino, ATAC e Carrefour), Belgium (Delhaize Group), Sweden (Coop Sweden) and the United States.