Top Seven French Retailers Choose Datalogic Scanning Handheld Readers

FOR IMMEDIATE RELEASE Top Seven French Retailers Choose Datalogic Scanning Handheld Readers Eugene, Oregon, March 2, 2010 – Datalogic Scanning is happy to announce being chosen by the top seven French retailers to meet current legal requirements for PoS stations throughout France. In 2008, the French government launched a study to investigate workplace injuries. This report concluded the handling of heavy or bulky items at the PoS station compromised cashiers’ safety. In response to these findings, the French government adopted a new law mandating the elimination of manual handling of cumbersome items weighing over 8kg/ 17.6 lb. by cashiers. The effective date of this directive was September, 2009, and called for penalties to businesses that didn’t show compliance to the law by January 1, 2010. The installation of bar code readers at the PoS station, that offer the capability to read items on the bottom shelf of the shopping carts, was found to be the best solution to meet the enforcement of this legislation. Datalogic Scanning met the challenge posed by the retailers needs and were able to supply over 30,000 readers to the different environs of supermarkets and hypermarkets throughout France before the deadline stated in the legislation. “By virtue of a well-balanced product portfolio, Datalogic Scanning has been able to address the specific needs dictated by this legal enactment. We realize that the various retailers were able to consider different vendors to assist them to fulfill this legislative demand. We are honored by the vote of confidence in our products displayed by being chosen by the major French retailers to fill their requirements”, stated Giulio Berzuini, VP Sales and Marketing, EMEA. “We are constantly aware of the ever changing needs of the data capture marketplace. Keeping this in mind has enabled us to continually invest in the development of superior products and offer them to the varying retail markets. This corporate course has enabled us to maintain our leadership role in the handheld bar code reader EMEA arena.” Datalogic Scanning was able to offer various readers to provide the needed solution in meeting this legal requirement. The Gryphon™ I GM4100 cordless linear imager was chosen for approximately 80 percent of the total readers purchased from Datalogic Scanning by these leading retailers. The Datalogic Star Cordless System™ radio, as the communications backbone of the Gryphon I GM4100 imager, provides outstanding reliability and offers the additional benefit of no Wi-Fi interference in the working environment. Many retailers are long time users of the renowned Magellan™ bi-optic scanners for their PoS stations needs. Datalogic Scanning has long held global leadership in the fixed retail markets, providing scanners to the worldwide top ten retailers. The ability to couple a Datalogic Scanning handheld reader to a Magellan scanner point of sale system, ensured the French retailers an easy and effective solution while avoiding the need for costly architecture modifications. The different environments found in the various supermarkets and hypermarkets dictated variations in specific needs. However, the overall guidelines for this law did show a common thread of key features to be considered. Key Features – General • Excellent depths of field reading capability offering the ability to scan bar codes from a distance – allowing scanning for bottom of the basket items • Datalogic Scanning patented ‘Green Spot’ technology ensuring good read feedback, even in noisy environments • Linear Imaging technology allows for reading of bar codes on mobile devices • Unbeatable reading speeds essential in high throughput environments • Outstanding drop resistance to provide robustness and excellent cost of ownership • Operator’s comfort enhanced by the ergonomic design • Multi-interface options available • Tethered and Mobile options • Exceptional Total Cost of Ownership (TCO) through longer product life cycles due to solid-state electronic technology and 3-year factory warranty. • Installation and maintenance simplified through the Datalogic Aladdin™ Configuration Software – at no extra cost Datalogic Scanning by the Numbers • A Datalogic Scanning bar code reader is installed every 36 seconds. • Over 3 million Datalogic handheld readers have been sold since 1998. • Over 30,000 customers have chosen Datalogic Scanning handheld readers. Datalogic and the Datalogic logo are registered trademarks of Datalogic. S.p.A. in many countries including the U.S.A. and the E.U. Datalogic Aladdin and Datalogic STAR Cordless System are trademarks of Datalogic Scanning Group S.r.l. Magellan is a registered trademark of Datalogic Scanning, Inc. many countries including the U.S.A. and the E.U. Gryphon is a trademark of Datalogic Scanning, Inc. Other brands and product names may be trademarks of their respective owners. About Datalogic Scanning Datalogic Scanning is the recognized #1 worldwide leader in high-performance fixed position retail point-of-sale scanners and the #1 provider of handheld scanners in EMEA (Europe, Middle East and Africa), with the most complete line of general purpose and ruggedized handheld scanners available today. Headquartered in Eugene, Oregon, Datalogic Scanning, a division of the Datalogic Group, serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors with a presence in over 120 countries. For additional information about Datalogic Scanning products, please visit, email, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700. CONTACT: Pam McQueen +541-302-2012