back Datalogic to display innovative designs in Retail Store Automation at RetailNOW 2014 - 40 years of solutions aimed at improving the total shopping experience July 31, 2014 – Eugene, OR - Datalogic S.p.A. (Borsa Italiana S.p.A.: DAL), a global leader in Automatic Data Capture and Industrial Automation markets, will be presenting exciting technological solutions for retail store automation, during this year’s RetailNOW Conference in Kissimmee, Florida, August 4 – 6 at Booth #206. Datalogic brings 40 years of innovation in Retail Store Automation that began with the first bar code read in a retail store environment in 1974, and is the global leader in data collection solutions for the retail store. At RetailNOW Datalogic will exhibit data capture solutions aimed at optimizing the retailer’s ROI, while improving the shopper’s overall in-store experience. Demonstrations will include: LaneHawk™ bottom-of-the-basket (BOB) loss prevention solution, the Magellan™ 9800i high performance scanner/scale with full digital imaging and ScaleSentry™ Shrink Monitoring/Prevention System and Joya™ X1 self-shopping device that grants the shopper the ability to access real-time pricing, promotions and discounts. Learn about the revolutionary Jade™ X7 Automated Scanner that allows shoppers to place items on the checkout belt in any orientation and have them automatically scanned as they pass through scanning arches. Datalogic will also preview the QuickScan™ QBT2400 imager, the latest addition to the highly successful QuickScan™ 2D imager family. See how Datalogic’s various mobile computer offerings such as the Memor™X3, Lynx™ PDA and Skorpio™ X3, all with 1D and 2D capabilities, can allow the operators to assist customers on the floor with real-time price checks, inventory updates and stock locations. “We are proud of our global leadership role within in the Automatic Data Capture community for the retail sectors,” states Bill Parnell. “Datalogic remains committed to helping retailers build valuable and meaningful shopping experiences for their customers by developing progressive, creative and innovative solutions. We look forward to the opportunity to meet with our partners during RetailNOW.” Be sure to stop by Datalogic’s Booth 206 to experience their ground-breaking technologies that re-invent the shopping and checkout experiences.