Today's retailers need a much higher level of traceability to compete effectively:
E-commerce is driving demand for hyper accurate inventory
Regulations that protect consumers require more information about controlled items
Data savvy consumers expect more information about each product.
Simply identifying items with barcodes can't quell today's demand, but other technology is advancing rapidly. Vision systems and watermark technology now allow brands and retailers to embed an array of information into packaging that is imperceptible to consumers — thus delivering greater transparency, solving regulation challenges and satiating customer demand for information.