Datalogic and Auchan presented an Award for the CassaXpress Self-Shopping Solution, using the innovative Joya™ pod

Bologna 22 March 2012 – Thanks to Datalogic’s solution using the Shopevolution™ middleware and Joya™ pod, Auchan receives the prestigious “Best Customer Experience” Award at the Retail Technology Awards Europe.

EHI, a Retail Institute, specializing in Retail, present this award at Eurocis in Dusseldorf, Germany, once a year to companies that have implemented outstanding and innovative solutions in the field of information technology.

Auchan was recognized for its CassaXpress service using Datalogic’s Joya pod and Shopevolution middleware in several stores all over Northern Italy. Customers embraced this new solution right away because it is simple to use, fast and informative. With the Joya pod, the shopper knows exactly the amount being spent on the articles being put into the cart, as well as promotions in progress. Then, when it’s time to go to the checkout counter, the shopper can use the self-payment kiosks. This system now also includes use of the iPhone® mobile device for self-shopping.

Marino Vignati, Systems and New Technology Director of Auchan SpA, commented:
“Auchan is proud to receive this award on behalf of all the people that have worked on this project and would like to share this honor with Datalogic, which collaborated closely with us. This is an application that covers a small functional niche which, however, has given us much in terms of technical know-how and customer service. We consider it our first step towards a series of applications that will continue to enhance the customer’s experience at our stores.”

Luigi Frison, Senior Group Manager EMEA, Datalogic ADC also commented:
“We congratulate Auchan for winning this prestigious award and are happy to know that the Joya/Shopevolution solution contributed significantly to this success, demonstrating, once again, the quality and flexibility of Datalogic’s solutions”.

Joya and Shopevolution are registered trademarks of Datalogic.
iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.