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June 26, 2014 – Eugene OR, USA - Datalogic, the global leader in the development of automatic data capture (ADC) solutions for the retail industry is proud to celebrate the 40th anniversary of the first bar code scanned. On June 26 1974, a scanner designed by Datalogic (then Spectra-Physics) was used to read a package of Wrigley’s chewing gum at Marsh supermarket in Troy, Ohio. When the price of the gum appeared on the cash register, the bar code industry was born.
At the National Retail Federation tradeshow (NRF) in January 2014, a replica of the original scanner was displayed alongside the latest model of the worldwide leading brand of high volume retail checkout scanners, the Magellan™ 9800i high performance scanner/scale. The Magellan 9800i scanner/scale is a 100% digital imaging multi-planed scanner - a dramatic example of Datalogic’s forty year history of Automatic Data Capture expertise.
“Datalogic’s commitment to helping retailers build valuable and relevant shopping experiences for their customers was born that day in 1974,” stated Bill Parnell, CEO and President of Datalogic ADC, “Retailers demands for data collection technology continue to evolve dramatically and Datalogic continues to invent, adapt, and apply technologies that aid retailers in delivering a more valuable in-store shopping experience.”
Datalogic develops technology that leads the retail industry with innovations in high performance checkout solutions, automated scanning, advanced imaging readers, personal shopping, and visual item recognition.