Datalogic Scanning Introduces Another Breakthrough Single Plane Imaging Scanner, the Magellan 3300HSi

FOR IMMEDIATE RELEASE Datalogic Scanning Introduces Another Breakthrough Single Plane Imaging Scanner, the Magellan™ 3300HSi Eugene, OR USA – October 12, 2010 – The Magellan™ 3300HSi high performance omni-directional scanner is the latest imaging-based scanner from Datalogic Scanning. Accompanying the recently announced Magellan™ 3200VSi scanner, the Magellan 3300HSi scanner is the world’s first in-counter single plane scanner to use imaging technology. The result is a bar code scanner that leverages the reading performance of laser scanners with added benefits, including the ability to read two-dimensional (2-D) bar code symbologies. The Magellan 3300HSi scanner uses new imaging technology and software developed by Datalogic Scanning to considerably improve the scanner’s first pass read rates on hard-to-read bar codes, such as truncated codes and GS1 DataBar™ codes. This yields a performance gain for the retailer’s point-of-sale system by increasing operational efficiency while ensuring faster and better customer service. Imaging technology significantly enhances the reliability of the Magellan 3300HSi scanner by using a solid-state design. By eliminating the need for high-speed motors and laser diodes, the Magellan 3300HSi scanner has an improved mean-time-between-failure (MTBF) rate, which reflects in an improvement in the retailer’s Total Cost of Ownership (TCO). The Magellan 3300HSi scanner adds new features not found on any other single plane scanners such as the ability to capture images and manage software upgrades and changes using a Micro-SD card. This scanner also has the ability to read bar codes on mobile phones, which is essential for retailers looking to participate in mobile marketing. “Emerging applications requiring more data in smaller spaces is resulting in the need for retailers to scan 2D bar code symbologies such as DataMatrix, QR and Aztec codes. The capability to read these 2D symbologies is a field upgradeable feature that can be added to the Magellan 3300HSi scanner prior to the initial installation or as the retailer’s requirements evolve. This protects the retailer’s initial investment and extends the life of the scanner”, stated Matt Schler, Vice President and General Manager of Fixed Scanning Products. Leveraging over 35 years of retail experience, Datalogic Scanning designed the Magellan 3300HSi scanner for the retail market segment to cover diverse sub segments including: • Specialty Retail Stores • Drug Stores • Pharmacies • Do-it-Yourself (DIY) Stores • Convenience Stores • Grocery Stores The Magellan 3300HSi scanner’s high performance scanning capability and small size make it an excellent choice for high volume checkout where space and/or budgets do not permit the installation of a bi-optic scanner. About Datalogic Scanning Datalogic Scanning is the worldwide leader in fixed position retail scanning offering both in-counter and on-counter point-of-sale scanners and the best known provider of handheld scanners in EMEA, with the most complete line of general purpose and ruggedized handheld scanners in the world. A division of the Datalogic Group, Datalogic Scanning is headquartered in the US with a presence in over 120 countries. The company serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Magellan is a registered trademark of Datalogic Scanning, Inc. in many countries, including the U.S.A. and the E.U. All other brand and product names may be trademarks of their respective owners. For additional information about Datalogic Scanning products, please visit our web site, email, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700. CONTACT: Lauren Lundy +1-541-302-2095 ###