Imagine the Future of Retail with Datalogic Imaging Solutions at NRF

FOR IMMEDIATE RELEASE Imagine the Future of Retail with Datalogic Imaging Solutions at NRF Eugene, OR USA – January 6, 2010 – Imagine imaging technology in your ‘next generation’ retail store? Look no further than Datalogic. On January 10-11th, 2011, world-class bar code scanning and mobile computing expert, Datalogic, will bring the world’s best imaging solutions and data collection technologies to the heart of New York City for NRF’s Annual Convention & EXPO. Visiting Datalogic at booth #2805 will give retailers a first look at break-through imaging solutions that solve nearly any retail challenge, from the POS to the back room. Retailers are lining up for Datalogic’s new Gryphon™ 4400 series of 2D handheld bar code readers. These 2D imagers will make their world debut at the show and retailers are already buzzing with excitement about the device’s intuitive, user-friendly features, not to mention best-in-class reading performance. Visit the Datalogic booth and be the first to view a live demonstration of this product during NRF. Additionally, Mobile Marketing, one of the hottest applications in retail, will be presented using imaging solutions like Datalogic’s Magellan™ 3300HSi and Magellan™ 3200VSi single plane scanners. These imagers will reveal their expanded 2D reading capabilities and aggressive performance by reading any bar code symbology on any mobile device. In fact, retailers can put Datalogic to the test by texting 20123 to keyword imaging for a first-hand mobile marketing experience and a chance to receive fun free gifts at the booth. NRF would not be complete without a real-life checkout environment. That is why Datalogic will bring the store to attendees with a full demonstration of the PreScan™ queue-busting software application, a solution which reduces customer wait times and maximizes store productivity. Additionally, Datalogic’s own Evolution Robotics Retail will feature item recognition technologies, LaneHawk® BOB and LaneHawk® InCart. These are loss-prevention solutions that transform a store’s bottom-of-basket (BOB) losses back into profits. Alongside NRF’s ‘100 Years’ celebration, Datalogic Scanning will celebrate another first at NRF with the One Millionth Magellan bi-optic scanner. This show marks the Magellan scanner’s last stop on its “Thanks a Million” Around the World Tour. Datalogic encourages NRF attendees to stop by the booth to celebrate. About Datalogic Scanning Datalogic Scanning is the worldwide leader in fixed position retail scanning offering both in-counter and on-counter point-of-sale scanners and the best known provider of handheld scanners in EMEA, with the most complete line of general purpose and ruggedized handheld scanners in the world. A division of the Datalogic Group, Datalogic Scanning is headquartered in the US with a presence in over 120 countries. The company serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Gryphon is a registered trademark of Datalogic Scanning, Inc. in many countries, including the U.S.A. and the E.U. All other brand and product names may be trademarks of their respective owners. For additional information about Datalogic Scanning products, please visit our web site, email, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700. CONTACT: Lauren Lundy +1-541-302-2095